Domtar’s “PAPER because” campaign introduces its newest promo — a multi-fold brochure featuring the many strengths of adding direct mail into your media mix. Eight reasons are highlighted as to why direct mail works. It is printed on Lynx Opaque Ultra, 80 cover, smooth.
A few direct mail facts:
- 75% of people have made a purchase as a result of direct mail
- 93% of people are more likely to open mail if it comes from a company they know
- An integrated direct mail and e-mail marketing strategy can result in a 300% lift in purchasing activity and reduce cost per response by 25%
To learn more about the benefits of direct mail, call your O-K Sales Representative for a copy today!