A Journey to the Mill

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There is no better time than now to take a virtual trip with us to the Ticonderoga Mill located on the eastern edge of the publicly protected Adirondack State Park. This historic International Paper mill wins the prize for most inspirational locale. It is a special place surrounded by a thriving ecosystem of forests, waterways and mountain peaks. In operation since the 1880s, the 2,200-acre Ticonderoga Mill employs over 600 local residents who produce some of the country’s highest-quality paper, including ACCENT®. Tie the laces on your “virtual” hiking boots as you explore Ticonderoga with us.

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Structural Graphics created a dimensional print piece that tells the story of Ticonderoga Mill in three parts. The piece comes with playful papercraft figurines that can be moved around the scene. And there’s even more interactivity: scan each panel using the IP4D AR app to see video footage of the mill and the majesty that surrounds it. Take a look at this unboxing video on YouTube. Tour the mill and see how wood pulp is turned to paper. See firsthand how International Paper is leading the way when it comes to responsible forest stewardship. Join us in caring for this beautiful land for generations to come.

Contact your Olmsted-Kirk representative to get a copy of this unique promotion.

Paper Catalogs Making a Comeback

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Catalogs are the perfect vehicle for storytelling and provide customers with rewarding brand experiences and product information they trust. Download the new catalog sell sheet from Paper and Packaging: How Life Unfolds to learn how printed catalogs can be used to drive online sales. In a recent article by Harvard Business Review, they stated "Many brands and retailers, such as Nordstrom, Patagonia, Crate and Barrel, Restoration Hardware, and leisure services such as vacations and cruise lines, are investing heavily in physical catalogs. Even pure-online retailers that prided themselves in creating efficient and digitized consumer experiences such as Wayfair, Bonobos, Birchbox, and Amazon are now printing catalogs." If you'd like to learn more, go to this HBR article.