Environment: Fresh Colors + Finish
It's official! Although we've been out showing swatchbooks and selling this grade already; we've been waiting to tell you about it here on our blog until we could link up to NeenahPaper.com with the news. We're just so darn excited about the relaunch of this tried and true recycled, FSC® certified, carbon neutral grade. Here it is -- Environment is out with fresh new colors and the proprietary, rough RAW™ finish. How can we describe this new finish? Think of that feeling of a vintage coloring book but, on steriods.
The new palette of colors has fresh, warm, flecked yellows and grays. The Grocer's Kraft finally answers that question we've gotten for so long "Do you have kraft that looks just like a brown paper bag?" With this relaunch of the palette, there are seven new colors to complement Environment's existing whites.
And let's talk weights -- writing, text, cover and double-thick covers. The newly crafted RAW™ finish calipers or "bulks out" heavier than its tell-tale weight in numbers. If you love the feel of a heavier, sturdier stock; you'll be pleased with the RAW™ finish. The 80 cover feels oh so substantial. The 100 cover will make you swoon. The 120 and 130 double-thicks will have you over the moon.
Here are the additions we've made to our Environment stocking program for Olmsted-Kirk:
70 Text & 100 Cover in RAW™ finish - Honeycomb, Grocer's Kraft, Concrete
and Wrought Iron
100 Cover, Desert Storm, Smooth
RAW™ Digital Finish - 100 Cover Grocer's Kraft (Digital Sizes)
100 Cover & 80 Text Digital Finish, Smooth in Desert Storm (Digital Sizes)
Get in touch with your Olmsted-Kirk representative for a introduction to this new swatchbook of inspiration.Take a look behind the scenes with Design Army at the inspiration for the Environment relaunch.