Fresh Takes on Classic Type

Paper sends a message your hands can read even with your eyes shut...so starts the "Fresh Takes on Classic Type" promotion printed on Neenah's CLASSIC® Papers. This big, bold, and playful new book was designed by Willoughby Design. Luxuriously oversized at 9.5" x 12", the book is french-folded and contains six highly tactile, visually fresh, and delightfully interactive spreads that showcase six stories designed around a specific typeface and its creator.

Typefaces "Brioche" and "Buttermilk" by Jessica Hishe

“Nothing makes a designer happier than type,” says Ann Willoughby, “And with the technologies we have today, digital and analog worlds are united in an unlimited possibility of expression. It’s never been a better time to be a designer.”
From newcomers to renowned typographical masters, the book features typefaces by Jessica Hische, Luke Lisi, Erik Spiekermann, Matthew Carter, and Nicole and Petra Kapitza. Each typeface is the star of its own story, told through design, a variety of printing techniques and the textures and colors of CLASSIC CREST®, CLASSIC® Linen, CLASSIC® Laid, and CLASSIC COLUMNS® Papers.

Three layer font "Homestead" by Luke Lisi


A look at typewriter fonts from "Courier" to Erik Van Blokland's "Trixie"

In "Fresh Takes" you'll find traditional offset and UV printing, four-color imagery and spot color, foil stamping, spot thick UV, embossing and debossing, and intricate die-cuts. You'll find page after page of inspiration for design, print and paper possibilities.

There is so much more to to see, touch, and explore in all the six stories. Get your copy of new Fresh Takes on Classic Type on CLASSIC® Papers from your Olmsted-Kirk representative.